Casting & talent coordination
Riyad Bank — Brand Identity Launch Campaign
A professional and diverse cast of on-screen talent for the launch of the bank’s renewed visual identity.
- Riyad Bank
- 2023
In support of Riyad Bank’s brand identity launch campaign, we played a key role in the successful execution of the production by providing a professional and diverse cast of on-screen talent that reflected the essence of the bank’s renewed visual identity.
Objective
To bring the bank’s new brand identity to life by casting authentic, relatable and visually aligned talent that represents the modern Saudi spirit — progressive, ambitious, and rooted in values.
