Celebrity campaign
Saudi Founding Day 2024 — Dkhoon AlEmiratia × Al Hilal
A fragrance campaign for Saudi Founding Day featuring Al Hilal stars Malcom and Rúben Neves.
- Dkhoon AlEmiratia
- 2024
In celebration of Saudi Founding Day 2024, Dkhoon AlEmiratia launched a distinctive fragrance campaign that merged cultural heritage with modern influence. The campaign featured renowned Al Hilal football stars Malcom and Rúben Neves, highlighting the connection between traditional Emirati perfumery and the pride, strength, and elegance of Saudi identity.
Objective
To honour Saudi heritage by showcasing the power of scent as a symbol of legacy and identity, brought to life by iconic athletes who embody ambition, discipline, and global reach.
